Ride to Work

Wednesday, November 19, 2014

Pierre Terblanche Hired by Royal Enfield

Pierre Terblanche, the South African designer that created bikes for Ducati, Piaggio, Norton, and Confederate, has been hired by Royal Enfield.   This guy changes jobs more often than I do.

This is an interesting combination of an ultra avant garde designer with an ultra traditionalist brand.  What does it mean for the future of design at RE and how will it affect the RE fan base?  That fan base appears to be grounded in the Way of the Bullet and not likely to take kindly to radical changes to that icon.  Also, looking at Terblanche's résumé in the last ten years would lead one to question how long will he remain with RE.

Is this a good thing?  It could be, it could also be a disaster.  Only time will tell.

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